It is essential to understand that communication is what provides differential value to business and that, therefore, it is an asset that must be managed correctly.

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Internal Communication: communication between each and every one of the members of the company.

External Communication: this is any message that we send to people or audiences that are not part of the company.

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• Downward internal communication.

• Upward internal communication.

• Horizontal internal communication.

• Operational external communication.

• Strategic external communication.

• External communication of notoriety.